Sara was scrolling through the usual deluge of food and travel photos on Instagram when a sponsored post made her pause. "Guided Ketamine Therapy," read the ad from a New York-based company called Mindbloom. "A Psychedelic Experience."
The slick branding, photos of tastefully decorated therapy spaces and the promise of expanding patients’ “human potential” on Mindbloom’s site immediately piqued Sara’s interest. “It looked like The Wing,” she recalls, “but for ketamine.” When Sara called Mindbloom for a 15-minute consultation, a specialist told her that ketamine had helped clients with everything from relationship problems to trust issues. However, aside from the hefty cost – up to $1,000 (£750) for four sessions – Sara had other reasons to hesitate: “You know when you buy something off Instagram and it turns out kind of shitty? I didn’t want to do that with, you know, my brain.”..... more
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